Strategic Guidance for Pivotal Moments
I work directly with CEOs, founders and investors navigating pivotal transitions — repositioning, expansion, stalled momentum or new leadership.
My model combines cultural fluency with disciplined strategic thinking to support critical decisions that shape long-term growth.
Trusted by brands, including McDonald’s, Panera Bread, Seattle’s Best Coffee, Campbell’s and Verlasso.
Strategic Brand Direction
Clear positioning. Confident decisions. Long-term relevance.
I help leadership teams define what a brand truly stands for — and what it must become. This isn’t brand development. It’s brand direction: a strategic reframing rooted in cultural insight, competitive clarity and bold positioning.
This work often includes white space mapping, narrative development and frameworks that support decision-making across teams and time horizons.
Ideal for: Companies navigating growth, reinvention or leadership transitions, especially when internal alignment or market relevance is uncertain.
Growth & Innovation Projects
Focused, strategic work to support critical business shifts.
When business is moving fast or stakes are high, sometimes a traditional process won’t do. These engagements are focused and high-impact to unlock fresh thinking, reveal hidden opportunities and align decision-making around a clear, forward path.
From modernizing a legacy brand to repositioning a stalled product line, this work blends cultural context, market dynamics, and practical insight.
Ideal for: Moments when you’re moving quickly and need perspective, strategy and traction without delay..
Executive & Founder Advising
High-trust guidance in moments that matter.
Confidential, one-on-one or small-group work strategic with founders, executives and senior leaders navigating business complexity, inflection points or momentum loss.
This work centers on vision, focus, decision-making and communication when clarity and direction is critical.
It’s grounded, experienced perspective that strengthens your voice and accelerates momentum.
Ideal for: Founders, CMOs, CCOs and senior leaders needing an experienced, trusted outside partner.
Let’s Move Forward
If you’re navigating high-stakes change or brand evolution and want clear, strategic direction — let’s get to work.
I’m currently engaging new clients. If this sounds like the right fit, we’ll hit the ground running.